Villanova d’Albenga, February 28th, 2026 – Piaggio Aerospace yesterday unveiled its new brand identity and introduced the Avanti NX (Next), marking not only the latest evolution of the P.180 Avanti but also a renewed direction for the company.
More than just the next generation of the P.180 Avanti, the Avanti NX is a symbol of transformation in the way the company approaches customer care and service. The launch event emphasised these principles as the foundation of the company’s next chapter.
The event opened with remarks from Haluk Bayraktar, Chairman of Piaggio Aerospace and CEO of Baykar. Alberto Caruso, Chief Design & Brand at Baykar Group and formerly with Lamborghini and Lilium Jet, presented the new logo and brand identity, while CEO Giovanni Tomassini outlined the company’s strategy and vision for the future.
Haluk, Chairman of Piaggio Aerospace and CEO of Baykar, said: "It is our responsibility to honor the past with the courage to change, and to turn that change into renewed success. The future of Piaggio Aerospace will not be written by circumstances; it will be written by us – by each one of you, with our hands, our minds, and our determination. And starting today, we write it together. The next chapter of Piaggio Aerospace begins now."
Giovanni Tomassini added: “Avanti Next is not just about a new version of our P.180 aircraft. Far from it. It is about the next chapter for Piaggio Aerospace. It is about the next way we work together, the next way we innovate, and the next step in how we care for the people who fly, maintain, and support our aircraft every single day. Every element of Avanti Next reflects our belief in the future of Piaggio Aerospace.”
The launch also introduced Piaggio Aerospace’s new corporate website, designed to reflect the spirit of Avanti NX, as well as the introduction of a new employee clothing line.
The event concluded with Turkish tea and Turkish delight served to all employees in recognition of the company’s partnership with Baykar, accompanied by gift boxes containing Piaggio-branded items.
Avanti Next continues a legacy of ambition and innovation. For decades, the P.180 challenged conventions and proved that original thinking could drive lasting success. Avanti NX carries that same spirit forward, designed for today and ready for what comes Next.
Avanti Next.
Forward, together.
